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In a major announcement that underscores its rapid growth and dedication to American craftsmanship, Henry Repeating Arms has declared a firm commitment to consolidating 100% of its manufacturing operations in Wisconsin. The company will transfer all remaining production from its Bayonne, New Jersey facility to its expanded headquarters in Rice Lake, Wisconsin, along with two additional facilities in nearby Ladysmith, Wisconsin. A third Ladysmith facility is also set to open in mid-summer 2025, further solidifying Wisconsin as the heart of Henry’s manufacturing future.
This strategic move highlights Henry’s explosive growth in recent years, driven by its reputation for high-quality lever-action rifles and innovative new firearms that stay true to the company’s heritage. By centralizing operations in Wisconsin, Henry aims to enhance efficiency, collaboration, and production capacity, ensuring it remains a leader in the firearms industry for decades to come.
Why Wisconsin? Efficiency, Collaboration, and Growth
For Henry Repeating Arms, Wisconsin is more than just a manufacturing hub—it’s the foundation of the company’s success.
Anthony Imperato, Founder and CEO of Henry Repeating Arms, explained the decision:
“We are putting all of our eggs in one basket, the Wisconsin basket, because it makes us more efficient, more productive, and allows for more collaboration amongst our design and engineering teams, all while sustaining and enhancing Henry’s solid reputation for quality.”
With nearly 400,000 square feet of cutting-edge manufacturing space spread across four facilities in close proximity, Henry is positioning itself for unprecedented growth and innovation. The consolidation eliminates logistical challenges, reduces overhead, and ensures tighter quality control—key factors in maintaining the brand’s sterling reputation.
Andrew Wickstrom, President of Henry Repeating Arms, emphasized the long-term benefits of this move:
“This transition allows us to double down on what we do best—making world-class rifles, shotguns, and revolvers right here in the heart of America. Our Wisconsin operations have been essential to our success for a long time, and now it is the cornerstone of our bright future.”
A Surge in Demand for American-Made Lever-Action Rifles
Henry Repeating Arms has been at the forefront of the resurgence in lever-action rifle popularity, a trend driven by hunters, competitors, collectors, and firearm enthusiasts who value classic design, reliability, and American craftsmanship. The company’s commitment to 100% U.S.-made firearms has resonated strongly with consumers, further fueling demand.
By consolidating operations in Wisconsin, Henry can:
- Accelerate production speed to meet growing market demand
- Streamline distribution for faster delivery to dealers and customers
- Enhance quality control with centralized oversight
- Foster innovation through closer collaboration between engineering and manufacturing teams
This move also ensures that Henry remains agile in introducing new models and calibers, keeping pace with evolving consumer preferences while staying true to its heritage.
What This Means for Jobs and the Local Economy
The expansion in Wisconsin is not just a win for Henry—it’s a major boost for the local economy. The company’s growing footprint means:
- More high-skilled manufacturing jobs in Rice Lake and Ladysmith
- Increased investment in Wisconsin’s industrial infrastructure
- Stronger partnerships with local suppliers and businesses
Henry’s commitment to Wisconsin reinforces the state’s reputation as a hub for firearms manufacturing, joining other industry leaders who have chosen the region for its skilled workforce, business-friendly policies, and central location.
The Future of Henry Repeating Arms
With this bold consolidation, Henry Repeating Arms is doubling down on its core strengths:
✔ Uncompromising quality – Every firearm is still Made in America, or Not Made at All
✔ Innovation within tradition – New models that honor Henry’s legacy while embracing modern advancements
✔ Scalability – Expanded capacity to meet rising demand without sacrificing craftsmanship
As the company prepares to fully transition operations to Wisconsin by mid-2025, firearm enthusiasts can expect:
- Faster production cycles for popular models
- More frequent new releases as R&D and manufacturing work in unison
- Continued excellence in customer service and product reliability
A Milestone for American Gunmaking
Henry Repeating Arms’ decision to go all-in on Wisconsin marks a pivotal moment in the company’s history. By centralizing its operations, Henry is ensuring that its legacy of quality, innovation, and American pride remains intact for generations to come.
For hunters, competitors, and collectors, this means more access to legendary firearms, built with the same care and craftsmanship that have defined Henry for decades. For Wisconsin, it means jobs, investment, and a stronger manufacturing sector. And for the firearms industry as a whole, it’s a testament to the enduring appeal of true American-made guns.
As Anthony Imperato put it: “The Wisconsin basket” is where Henry’s future lies—and if the company’s track record is any indication, that future looks brighter than ever.
